As an amateur mass communication scholar and someone who studied under Scott Caplan, I have to disagree with the assertion that MySpace is on the decline for one primary reason that I know Mikey K will appreciate: economics. MySpace currently boasts 84 million registered users, and in 2007, collects another 2 million users per week (that's about the size of the population of Houston, TX.) In accounting for repeat log-ins and visits, the site registers 48 million unique visitors per month. Here's the home run, though. More than 70% of MySpace users fall in the coveted 18-24 demographic, making MySpace an advertisers wet dream. Free access to the golden demographic - yeah, I'm willing to bet MySpace is secure for a long time.
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As an amateur mass communication scholar and someone who studied under Scott Caplan, I have to disagree with the assertion that MySpace is on the decline for one primary reason that I know Mikey K will appreciate: economics. MySpace currently boasts 84 million registered users, and in 2007, collects another 2 million users per week (that's about the size of the population of Houston, TX.) In accounting for repeat log-ins and visits, the site registers 48 million unique visitors per month. Here's the home run, though. More than 70% of MySpace users fall in the coveted 18-24 demographic, making MySpace an advertisers wet dream. Free access to the golden demographic - yeah, I'm willing to bet MySpace is secure for a long time.
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